Apple has flipped the script in 2016, previously the firm could be relied upon to launch its iPhone devices in September, but on March 21, following a boatload of rumours and leaks that turned out to be largely true, the company held a new event where it launched a secondary class of iPhone handset. apple phone cases Rather than the dual-launch of the last two years (iPhone 6/iPhone 6 Plus and iPhone 6s/iPhone 6s Plus), this Spring launch only saw a single device, but it is intended for a specific market segment and is very different from its stablemates.

Samsung is now also back on top in the US. The company’s Galaxy S7 held the most market share in March, dethroning Apple’s iPhone 6s. The Samsung Galaxy S7 locked down 28.8% of the market, according to Counterpoint Research, while Apple’s iPhone 6s took just 23%, with LG in third with 11%.

Samsung didn’t have a particularly good 2014/15, so this turn around is good news for the Korean company. Apple’s experience has been the complete opposite, however, as it has enjoyed an unprecedented run in the mobile space for the past three years. However, overall unit sales dipped for the first time this year, though they are expected to pick up again with the arrival of the iPhone 7 later on this year.

Chinese brands are still struggling in the US, though, with Huawei — the biggest of the bunch — yet to secure more than 1% of the market, despite excellent releases in the form of the Mate 8 and Huawei P9. Samsung will look to further capitalise on its successes with the release of the Galaxy Note 6 later on in 2016. This release is likely to be just as big as the Galaxy S7 as well; specs for the handset sound utterly INSANE.

The iPhone SE, as it is called, is here to offer an ever-so-slightly cheaper iPhone option (though stll by no means “budget”) but mainly it’s for those who didn’t like the iPhone’s display enlarging past the 4in scale in the last couple of generations. It’s a return to form, essentially, that is, the 4in form.

And that’s quite a big chunk of the iPhone market, apparently, with the company revealing that it sold a whopping 30 million 4-inch phones inside 2015, bearing in mind this is while all those larger devices are the main flagship attraction, so there is still a hard core of 4in devotees to tap into with a new model. It would seem the iPhone SE is a bid to persaude iPhone 5s/iPhone 5c users to upgrade.

Viewed in this respect, Apple kind of HAD to make the iPhone SE. It needs its users’ buying new hardware and it cannot afford to have a bunch of zombies walking around with three year old hardware; this isn’t what Apple’s business MO is based on. So, rather than forcing users to buy an iPhone 7, or sending them elsewhere, Apple built the iPhone SE — a reboot of the iPhone 5s with some iPhone 6s-flair thrown in for good measure.

Still, Apple could have changed the design up a bit. I mean, it’s not like its short of a dollar or two. How much would a quick once-over in a CAD program have cost? Jony Ive could even have got an intern on the job — something, anything would have been nice in this context. But, no — you want 4in, you get 2013 design. Touch titty.

I get that the internals are decent, and it has a 4in display which is the whole point here. But isn’t simply re-releasing the iPhone 5s with new internals kind of stiffing all those who desire a smaller iPhone?

I’m sure no one’s got any issue with how the iPhone 6s looks, just its size. Also, if you’re already using an iPhone 5s and then switching to the iPhone SE, as Apple believes people will, then isn’t just, well, a really boring customer experience.

The new iPhone SE joins the ranks of Apple’s bigger smartphones, the most popular of which is still the 4.7-inch iPhone 6s.

The obvious difference between the iPhone 6s and iPhone SE are the screen sizes, but they do have a few other differences you should know about when deciding which to buy. Here’s how both compare.

iPhone 6s vs iPhone SE: Specs
Here’s the specs for the iPhone 6s:

Display: 4.7-inch display with a 1334×750-pixel resolution at 326 pixels per inch ppi; 1400 to 1 contrast ratio; Dual-domain pixels for wide viewing angles
Dimensions: 138.3mm x 67.1mm x 7.1mm
Weight: 143 grams
Storage: 16, 64, or 128GB
Processors: A9 chip with 64-bit architecture and M9 motion coprocessor
Front camera: FaceTime HD camera. 5 MP photos and 720p HD video.
Rear camera: iSight camera. 12 MP photos. ?/2.2 aperture. 1080p video. True Tone flash.
Battery: 1715 mAh. Up to 12 hours battery life mixed usage
Touch ID: yes (2nd generation)
NFC: yes
And here’s the specs for the iPhone SE:

Display: 4-inch Retina HD display with 1136×640 resolution at 326 pixels per inch (ppi); 800 to 1 contrast ratio
Dimensions: 123.8mm x 58.6 mm x 7.6 mm
Weight: 113 grams
Storage: 16 or 64GB
Processors: A9 chip with 64-bit architecture and M9 motion coprocessor
Front camera: FaceTime camera. 1.2 MP photos and 720p HD video.
Rear camera: iSight camera. 12 MP photos. ?/2.2 aperture. 1080p video. True Tone flash.
Battery: 1642 mAh. Up to 12 hours battery life mixed usage
Touch ID: yes (1st generation)
NFC: yes
iPhone 6s vs iPhone SE: Display & Design

Of course the biggest difference between the two new iPhones are in the display department. The iPhone 6s features a 4.7-inch display with a 1334×750-pixel resolution at 326 ppi and the iPhone SE features a 4-inch display with a 1136×640-pixel resolution at 326 ppi.

Technically, from a resolution perspective the iPhone 6s wins because it has the higher resolution. Although that resolution is obviously larger because the screen is larger. But the 6s wins on another front. It’s display has both dual-domain pixels for wider viewing angles and a 1400 to 1 contrast ratio, as well as 3D Touch.

The contrast ratio of the SE is only 800 to 1 and that means the bigger iPhone’s display can display more difference between the brightest whites and the darkest blacks.

As for the design, both feature aluminum bodies and while their physical length and height dimensions are of course different (due to screen size) the larger iPhone 6s wins on thinness being just 7.1mm thick versus the iPhone SE’s 7.6mm thickness.

That being said, the iPhone SE is noticeable lighter than the iPhone 6s. The iPhone SE weighs just 113 grams versus the iPhone 6s’ 143 grams.

iPhone 6s vs iPhone SE: Specs and Battery
In the storage department the iPhone 6s wins because it comes in a 128GB option in addition to the 16 and 64GB options found on the iPhone SE. And while both phones have the Touch ID fingerprint sensor and support Apple Pay, the iPhone 6s used a second generation Touch ID, which is about 2x faster than the first generation Touch ID found on the SE. Both phones feature the exact same A9 chip with M9 motion coprocessor.

As for battery life,screen protectors although the iPhone 6s features a slightly larger battery at 1715 mAh, it doesn’t get any more usage than the 1642 mAh battery provides the SE. Each phone will last about 12 hours in mixed usage. The lack of battery life discrepancy is due to the fact that the larger 6s battery needs to power a larger display.

iPhone 6s vs iPhone SE: Camera
The final difference between the two new iPhones is in the front camera department. While both have the exact same 12MP iSight camera, the iPhone 6s wins it here because it has a much better front FaceTime camera. The FaceTime camera on the iPhone SE is still only 1.2MP, whereas the FaceTime camera on the iPhone 6s is 5MP.

iPhone 6s vs iPhone SE: Cost & Verdict
And then there is the cost. Both the iPhone 6s and iPhone SE come in silver, gold, rose gold, and space grey. Unlocked the 4.7-inch iPhone 6s will cost £539 (16GB), £619 (64GB) and £699 (128GB). The iPhone SE will cost £359 (16GB) and £439 (64GB).

Needless to say, at the same storage sizes the iPhone SE is significantly cheaper than the iPhone 6s. However, the iPhone 6s has the larger display, the better Touch ID, and the better front facing camera. That being said, your choice will probably come down to what size phone you want. Do you want the small 4-incher or the slightly bigger 4.7-inch?